This year is a critical year for the reconstruction of economic and social order after the 3-year pandemic. Faced with an increasingly complex international environment, domestic production and life have now fully recovered and China's economic vitality is gradually being further released.

Zhao Chuang, president of the National Convention and Exhibition Working Committee, mentioned in an interview with CCTV news that for enterprises, the most efficient way to open up the market and the lowest cost is to participate in exhibitions. However, affected by the epidemic, our exhibition industry has experienced a "dismal" three years, which has been hit hard by unprecedented. With the gradual heating up of the overall economic work environment in 2023, the exhibition industry can finally show its skills and contribute to promoting economic development. Some senior experts in the industry predict that in 2023, the scale of China's exhibition industry will recover to 80%-90% of that in 2019.

Organized by China Concrete and Cement-based Products Association, "China Concrete Exhibition" is a rising star in China's exhibition industry. After the "China Concrete Exhibition" was launched in Changsha on November 30, 2018, four sessions have been successfully held until August 3, 2022. The unique professional characteristics of "China Concrete Exhibition", in 2022, the exhibition area of more than 30,000 square meters, more than 20,000 visitors, has become the largest concrete materials, products and engineering technology professional exhibition.

From 2019 to 2022, despite the impact of the new coronavirus epidemic and other factors, the "China Concrete Exhibition" still achieved the display area from 10,000 square meters to nearly 30,000 square meters. What is the logic of the rapid development of China Concrete Exhibition? There is no doubt that the green and low-carbon innovation development of the concrete and cement products industry is an urgent demand for the exhibition industry. Because the exhibition covering the whole industry chain is a universal medium for the industry to internationalization, it is a necessary track for the industry to reach the stage of high-quality development. "2021-2022 China Concrete Exhibition" on the master such as forest, a gathering of talents, hidden dragons and crouching tigers, unprecedented scale. The exhibition used nearly 30,000 square meters to build the global concrete industry's largest offline business and display platform, focusing on the latest information, green and intelligent development achievements of the whole industrial chain of China's concrete and cement products industry, showing the forefront of China's concrete and cement products industry development at home and abroad.

As the exhibition economy is gradually recovering, it is a proposition worthy of serious consideration that how the concrete and cement-based products industry can get the maximum benefit with the help of quality exhibitions. Anyone who works in market knows that the most efficient and least costly way to explore the market is to participate in exhibitions, especially in high-quality professional exhibitions.

In the view of people who know the way of exhibition well, the benefit of participating in the exhibition is not immediate. How can we use the exhibition to create the maximum benefit?

First, the most important thing must be to enhance internal strength. Only by doing well for itself and standing in the position of customers to develop products and make innovation can the enterprises have the chance to get the favor of consumption.

Second, combine online and offline. The customer acquisition rate of many enterprises in the exhibition marketing is not satisfactory, but they can take advantage of the Internet to accurate access to customers through the mode of online attraction and offline reception and visit.

Third, make good publicity actively. With the rapid development of mobile Internet and information explosion, people are receiving a large amount of information every day. If enterprises do not carry out active all-round publicity work, they will soon be drowned in the crowd.

Fourth, make good selection. Aiming at their own fields, enterprises should choose the most suitable high-quality exhibition with a good reputation and good exhibition effect to participate.